This article about making more sustainable clothing choices points out that by wearing a garment twice as many times as the average before discarding it, the environmental impact is lessened by 49%.

It goes on to say that it's hard to get numbers on what average is, but one survey estimates clothes get worn seven times. Looking at all the factors, I understand it. But thinking about how little 14 wears is, 7 hammers home the frantic pace of it all.


@erinbee I. Wow. SEVEN???

I have a long-sleeved t-shirt that I bought in the late 90s at Walmart that I still wear several times a year. I'd have more clothing I still wear if I hadn't gained so much weight since then. I buy two pairs of jeans from Kohls every six months or so and wear them daily until they are too faded/worn and need to be replaced.

I guess I'm not in the fast fashion demographic.

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@annacreech @erinbee every time i go looking for clothes in H&M & Co, i see nothing i would want to wear, and go: maybe next year

but that's an attitude from 20 years ago
now i guess i could say: maybe next week

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